Growth Marketing Manager
Growth Marketing Manager
**About Rooster**
Rooster is an activity platform for kids where parents can book any extracurricular activity and easily coordinate with groups. To date, organizing extracurricular activities for kids has been a mixture of offline registrations and fragmented online experiences. Rooster brings all the modern functionality to a space that suffers from outdated tools and no emphasis on community building.
Rooster App is rated #1 on Appstore for kids activities and we’re rapidly expanding to other target markets around the US. We're getting ready to scale and are looking for a stellar growth marketing expert who can lead the content creation for social media and SEO, manage the affiliate programs, and test and adopt other growth hacking activities that work best.
**About the Role**
As the first marketing person on the team, this is a high-impact role with exciting challenges to tackle and opportunities to grow within the organization as we scale.
We are seeking an innovative marketing generalist to promote our Rooster brand and services. In this role, you will be optimizing our marketing strategies, managing the editorial calendar, as well as preparing analyses on performance metrics.
This is a contract role with equity to start, though we'd be interested in exploring fit as a full-time position later on. The role is remote/flexible with our home office based in Palo Alto, California.
**Who Are You?**
To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business opportunities. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness, sales, and profitability.
As the first full-time marketing person at Rooster, you will be essential in proactively recognizing marketing opportunities and designing tactical ways to achieve growth, as well as managing the current marketing initiatives and prioritizing our various tasks for the team.
**🖌️ Marketing Responsibilities:**
- Evaluating and optimizing e-commerce marketing strategies.
- Generating new business leads.
- Increasing brand awareness and market share.
- Coordinating marketing strategies for content marketing, advertising, affiliates, referral, and ambassadors programs.
- Create social media posts, including photos, videos, behind the scenes footage to drive awareness, traffic, and conversions of Rooster service.
- Overseeing branding, advertising, and promotional campaigns.
- Managing the marketing team’s tasks and duties.
- Preparing and presenting weekly, monthly, and annual reports to the team.
- Proactively seek new and out-of-the-box marketing ideas to present and deploy with the team.
- Keeping informed of marketing strategies and trends.
**👉 About You: (Marketing Manager Requirements:)**
- Bachelor's degree in marketing, finance, business administration, or similar.
- 2+ years experience as a marketing coordinator or manager.
- Experience in consumer-focused e-commerce.
- Proficiency in digital marketing tools such as Klaviyo, HubSpot, Mail Chimp, Webflow Google Analytics.
- Extensive knowledge of social media and content marketing strategies, channels, and branding.
- Exemplary writing copywriting skills for social media, advertising, and long-form (blog) content.
- Ability to be flexible and adaptable to changing market needs and strategies.
- Superb communication and collaboration abilities.
- Exceptional analytical and problem-solving skills.
- Strong time management and organizational abilities.
**🎉 It would be awesome (but optional) if**
- SEO, SEM and website creation experience is a plus.
- Experience in a service marketplace or other marketplaces.
• Experience working with Webflow or Wordpress
**❤️ Our Core Values**
As we grow our team, we are looking for like-minded people to join our tribe. This is what makes us hungry:
- Creating magical greatness and moments for families celebrate happy and healthy kids
- Creating a better world by offering sustainable and affordable extracurricular options for families, supporting the community of parents , and creating many new jobs.
- Providing opportunities for small and medium business to grow and earn more money than they could in a more traditional setting
- We believe that it’s important to have fun with everything we do, life is too short to live any other way.
**🗣 How to apply**
Don't meet 100% of our qualifications? Please apply anyway! We believe great ideas can come from anyone and anywhere. We look forward to hearing from you 🙂
- Please apply here! https://forms.gle/BhpHo5prNLVVYu8SA
